SEO Process
|
Search engines generate nearly 90% of all Internet traffic and are responsible for
55% of all E-commerce transactions. The essential objective of each Search Engine
is to provide the most relevant results to its users. Today, it is essential for
all online businesses to make SEO an integral part of their online business strategy.
RedAlkemi helps you define, evolve and implement a powerful SEO strategy to leverage
your online business potential. Working with this main objective in mind, the SEO
Team at RedAlkemi, uses its expertise and proven set of ethical, white-hat techniques
to provide focused, optimized online content, navigation, code, etc to make it more
search engine friendly, and therefore, naturally rank higher.
SEO Methodology
Our SEO program is a powerful and thoroughly researched solution. All our Search
Engine Optimization projects are handled by experts and follow a systematic process
to analyze and deep-optimize websites using proven ethical techniques. We carry
out each SEO project as per the following methodology:
|
|
|
|
|
Initial Analysis:
The initial site analysis is designed to research the site’s current indexing
in search engines, uncover problem areas & challenges and evaluate its current
traffic trends.
|
|
|
|
|
Keyword Research:
Keyword research is the most important aspect of any SEO campaign. Objective is
not just to research high-traffic keywords but to identify keywords, which have
high relevance to the site, have high potential for conversion, have high potential
to rank, and have lower competition so that the SEO campaign gives optimum performance
to each dollar spent.
|
|
|
|
|
Site Optimization:
Site optimization involves a careful handling of the SEO process. Keywords are grouped
based on LSI (Latent Semantic Indexing) assessment and page themes. On-page optimization
includes Title & Meta tags optimization, image optimization, anchor text and
title attributes optimization and on-page text markups for best performance. Other
aspects like error pages and sitemaps are handled for easy indexing and higher rankings.
|
|
|
|
|
Site Submission:
Site is submitted to top search engines, Alexa, industry directories and industry
yellow pages. Site announcements and press releases are carried out where applicable.
Throughout each step, the SEO team interacts with the client and valuable inputs
and feedback are taken and incorporated, wherever possible.
|
|
|
|
|
|
|